Sony has planned to sell mobiles with its own name without adding Ericsson.
Sony has announced this in October, after the announcement that Sony is going to purchase Ericsson’s half of the joint venture for approximately $1.5 billion. The mobile phone company was founded in 2001 and making a wide range of smartphones, in some of which there is Google’s Android operating system works.
Kristian Tear, a Sony Ericsson executive vice president, told The Times of India about the re-branding efforts and the switching process that should be completed by the mid of 2012.
“A lot of planning goes into getting the branding right but we will be done by middle of next year,” Tear said. “It will also mean that the marketing and advertising investments will go up. We haven’t been as fierce as we were a few years back but we will step it up, refocus and invest more in brand-building in select markets, and India is one of those markets.”
Sony has plans to use the full resources to get the top position in the Android smartphone market
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