While the trend has been for Android device makers to throw new models off the assembly line at a dizzying pace, at least one phone manufacturer is stepping off the treadmill.
Motorola CEO Sanjay Jha said his company plans to release fewer new models this year, in an effort to concentrate its marketing dollars.
“A lot of products that are roughly the same doesn’t drive the market to a new place,” Jha said on Tuesday in a roundtable meeting with reporters. Of course, it is an interesting statement from a company that released the Droid Bionic and Droid Razr in rapid succession, followed on Monday by the Droid Razr Maxx — a version of the Droid Razr with a bigger battery.
Jha noted that it was a delay in the Bionic that caused that product’s debut to be so close in timing to the Razr.
Asked whether he thinks Motorola would be better off if others also slowed their launches or if he prefers them to continue their current pace, Jha demurred.
“I made this decision independent of what the others will do,” he said. “We’re doing what we think is the right thing.”
Jha also said the company plans to pursue fewer new ideas in an effort to make more things stick.
The shift comes at a key time for Motorola, which is in the process of trying to sell itself to Google. The company also warned last week that fourth-quarter sales would come in below what most analysts had been expecting.
Last year the company introduced the notion of a lap dock in which phones could be plugged into a bigger screen and keyboard to perform many of the same tasks as a laptop.
Jha conceded that the product hasn’t been the commercial success it hoped nor did customers find it delivered the performance they were looking for.
However, Jha said that the company is making further refinements and still believes in the concept for the future.
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Nextel and Motorola Mobility Launch New Ferrari Model: the Motorola i897 Ferrari Black
Nextel and Motorola Industrial Ltda are launching a new model inspired by the Ferrari product family inBrazil: the Motorola i897 Ferrari Black. The differentiated design of the sleek, new must-have handset conveys all the elegance and prestige of the Italian marquee brand. The device has a luxurious design and exclusive Ferrari digital content, such as wallpapers, videos and brand campaigns, as well as Gameloft’s Ferrari GT: Evolution game. And for aficionados of speed, the handset combines Nextel’s leading push-to-talk (PTT) service with premium Motorola Mobility features enabling instantaneous communication and contact updates.
The Motorola i897 Ferrari Black has external media keys for use with the flip closed and quick, easy access to photo albums, music, recent call lists, camera and video recorder. Its carrousel type menu enables easy access to the user’s favorite applications.
“Our first handset launch of the year further diversifies our exclusive portfolio,” says Ana Paula Maciel, consumer marketing director, Nextel. “The Motorola i897 Ferrari Black is a perfect mix of style and functionality, combining the prestige of the Ferrari brand with Motorola’s renowned innovation and the convenience of Nextel’s push-to-talk features.”
“Consumers associate Ferrari with elegance, speed and high performance, and this is a perfect description of the Motorola i897 Ferrari Black,” says Wagner Mendonça, iDEN sales director, Motorola Mobility Brazil. “This push-to-talk cell phone offers instant connectivity, rapid downloads, leading edge audio quality and an elegant design for the user who appreciates style and distinction.”
The main Motorola i897 Ferrari Black features include:
Nextel’s leading push-to-talk (PTT) service
Full music player
External media keys for operation with the flip closed
Quick Release button for one-handed operation
Bluetooth stereo for hands free music and calls
2 MP camera with 4X digital zoom
Micro USB 2.0
Nextel Multimedia Suite for transferring data between the handset and a computer
Carrousel menu for easy access to favorite applications
Internal 2.2″ QVGA screen with resolution of 240 x 320
External 1.8” screen with resolution of 128 x 160
2 GB microSD card included
Slide lock
Available in black
Price and availability:
The Motorola i897 Ferrari Black is now available through Nextel sales channels for R$ 859 or for R$549 with the Trio Ilimitado service plan.
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